Oprah banks on Armstrong to lift her network's profile
WASHINGTON (AFP) - Oprah Winfrey's exclusive interview with Lance Armstrong is a coup for the talk show diva as she strives to pull her upstart OWN network to the front of the crowded television peloton.
Winfrey, 58, dominated United States daytime television like no one else from 1986 through 2011 with her eponymous syndicated talk show that redefined the genre and firmly established her as a household name.
Since the demise of The Oprah Winfrey Show, however, it's been an uphill battle for the pop culture icon and her OWN cable and satellite channel, which began with less than stellar ratings.
Her much-talked-about interview with Armstrong, which airs over two nights from Thursday on both OWN and her Oprah.com website, could be a turning point.