Only talented students need apply, says Italian designer Luca Nichetto
Italian industrial designer Luca Nichetto is staying away from the classroom. Not that the 36-year-old is not keen to share his knowledge about product design, but he wants talented students who are truly interested in creating good design.
Nichetto, who had a brief stint at the University Institute of Architecture of Venice, relates his teaching experience where about 90 per cent of the class said they were learning design just to become famous.
"I looked around for the cameras, thinking I was on Big Brother," says the award-winning designer, referring to the reality show where contestants take part to get their five minutes in the spotlight.
He was in town recently to launch his first time collaboration with upmarket Italian furniture outfit Cassina, for whom he designed a sofa range and a table collection.