News Corp launches Spanish-language network MundoFox in US
LOS ANGELES (AFP) - The new Spanish-language broadcast network MundoFox - a joint venture of News Corp and RCN Television Group of Colombia - began broadcasting on Monday with the goal of reaching the growing United States (US) Hispanic market.
The company, which says its programming is aimed at providing "Latino entertainment" with an "American attitude," will break the duopoly held by Univision and Telemundo in providing broadcast Spanish-language news and entertainment in the United States.
"We've reached a tipping point in the evolution of US Spanish-language programming and the time is right for MundoFox," MundoFox President Emiliano Saccone said in a statement. "Like we did in 1986 when we launched Fox Broadcasting, we've read the landscape and believe the time is now."
The US Hispanic population is expected to reach 133 million people by 2050, "meaning that nearly one in three Americans will be Hispanic," the company said.