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News Corp to call entertainment company 21st Century Fox

Published on Apr 17, 2013 6:23 AM
 
Passers-by walk near the News Corporation building in New York in this file photo from June 28, 2012. News Corp said on Tuesday it will call its newly independent entertainment company 21st Century Fox after the media conglomerate splits later this year. -- FILE PHOTO: REUTERS

(REUTERS) - News Corp said on Tuesday it will call its newly independent entertainment company 21st Century Fox after the media conglomerate splits later this year.

The name 21st Century Fox - playing off the company's film studio 20th Century Fox - replaces the previously announced name, Fox Group.

Mr Rupert Murdoch, who will serve as chairman and CEO of the new company said in a statement that "21st Century Fox is a name that draws upon the rich creative heritage of our film studio, while also speaking to the innovation and dynamism that define all of our global media and entertainment businesses and will guide us into the future".

News Corp announced in June 2012 it would separate its publishing assets from its faster growing entertainment division.

 
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