NBC trying to create big event with game
NEW YORK (AP) - A giant hourglass structure being built on the rooftop of an abandoned Manhattan car dealership may look like Godzilla's futuristic toy but instead represents NBC's hope for the television event of the season.
It's the set for The Million Second Quiz, a prime-time competition with Ryan Seacrest as host that will play out over two weeks starting Sept 9. Someone adept at trivia will win a US$2 million (S$2.6 million) prize on the Sept 19 finale.
More than a game, the event is a peek into the future of broadcast television.
With the sources for quality content expanding along with the ability of viewers to watch when and how they want, showing big live events like football games and awards shows is becoming the most reliable way broadcast networks can draw a big crowd and distinguish themselves from rivals.