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Motherhood makes actress Alba tech entrepreneur

Published on Sep 11, 2012 10:23 AM
 
Jessica Alba, actress and founder of The Honest Company, speaks on stage during day one of TechCrunch Disrupt SF 2012 event at the San Francisco Design Center Concourse in San Francisco, California on Sept 10, 2012. Alba swapped Hollywood for Silicon Valley on Monday, introducing fellow technology entrepreneurs to her new Internet firm, inspired by motherhood. -- PHOTO: REUTERS

SAN FRANCISCO (AFP) - Film star Jessica Alba swapped Hollywood for Silicon Valley on Monday, introducing fellow technology entrepreneurs to her new Internet firm, inspired by motherhood.

The star, known for roles in films including The Fantastic Four, said it was becoming a mom that compelled her to create The Honest Company devoted to non-toxic, environmentally-friendly products for families.

"I wanted this company to exist for me as a parent," Alba said during an on-stage chat at a TechCrunch Disrupt technology conference.

"I found there are lots of toxic chemical in everything from laundry detergent to the mattress your baby is sleeping on." Alba has two daughters, one four years old and another born in 2011.

 
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