Macklemore & Ryan Lewis score unlikely hit
NASHVILLE, Tennessee (AP) - The rapper Macklemore thinks there's a simple reason the hit Thrift Shop appears to be going viral: It dares to be different.
"There's a certain sound that has kind of flooded the mainstream airwaves as far as hip-hop music," he said a few hours after taping a performance on Late Show With David Letterman on Thursday night with producing partner Ryan Lewis.
"The beat doesn't sound anything like that, the lyrics are kind of completely polar opposite from what you hear from most commercial rap records and it's got a hook that's very catchy. So I think that you combine those three things and it equates to an original sounding song that's refreshing to the audience that hears it."
Listeners have responded with rare enthusiasm to the song about "poppin' tags" to develop your own unique sense of swag.