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Jack The Giant Slayer flops despite slaying N. America film rivals

Published on Mar 5, 2013 6:47 AM
 
Cinema still from the movie Jack The Giant Slayer. The big-budget action-adventure crushed its rivals in its debut weekend to top the North American box office, data showed Monday - but was branded a major flop by experts. -- FILE PHOTO: WARNER BROS

LOS ANGELES (AFP) - Big-budget action-adventure Jack The Giant Slayer crushed its rivals in its debut weekend to top the North American box office, data showed on Monday - but was branded a major flop by experts.

Jack, which stars Nicholas Hoult as a young farmhand battling giants to save a princess, raked in US$27.2 million (S$34 million) in its first three days of release - well below what would constitute success, given its budget.

"The mediocre... debut is disastrous," said Jeff Bock, analyst at data tracking agency Exhibitor Relations, comparing it to major box office busts like John Carter and Battleship. "This is a surprise considering the talent both in front of and behind the camera," he told Agence France-Presse, adding that studio Warner's "will now have to rely on international markets to save" the movie.

Nevertheless, it easily unseated the comedy Identity Thief starring Melissa McCarthy and Jason Bateman, which dropped back to second place with US$9.7 million in box office receipts. So far, Thief has taken in US$107.4 million.

 
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