Huayi's in::music appeals to Chinese indie music fans, time to strike out on its own?
The time may have come for Huayi - Chinese Festival of the Arts' in::music segment to strike out on its own.
Since making its debut in 2008, it has quietly built a name for itself by bringing in top-notch indie Chinese acts such as Taiwan's aboriginal artist Pur-dur and Hong Kong's folktronica duo at17.
The inaugural line-up also included Singapore musicians Eric Ng and Ngak Ng. Since then, there has been an effort to showcase local talents from newcomer Serene Koong last year (2012) to duo The Freshman in this year's edition.
Fans give the thumbs-up to the canny curating. Arts administrator Rachel Lim, 26, had previously attended the performances of outspoken Hong Kong troubadour Chet Lam in 2011 and the charismatic Taiwanese artist Waa Wei last year.