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Grammys draw 28 million TV viewers; winners get iTunes bump

Published on Feb 12, 2013 6:32 AM
 
Singer Justin Timberlake (centre) performs onstage at the 55th Annual GRAMMY Awards at Staples Center on Feb 10, 2013 in Los Angeles, California. Some 28.1 million Americans watched the Grammy Awards show on television, a predictable 30 per cent drop from last year's emotion-filled ceremony following the death of singer Whitney Houston, according to ratings data on Monday. -- PHOTO: AFP

LOS ANGELES (REUTERS) - Some 28.1 million Americans watched the Grammy Awards show on television, a predictable 30 per cent drop from last year's emotion-filled ceremony following the death of singer Whitney Houston, according to ratings data on Monday.

Despite the lower numbers, Sunday's 3-1/2-hour show broadcast live on CBS was the second-largest TV audience for the music industry's big night since 1993, and many critics gave the show a thumbs up.

"For the first time in too long, the Grammys telecast was a good time in and of itself - a refreshingly coherent celebration of our increasingly incoherent popscape," wrote Chris Richards of the Washington Post.

"There were A-game performances, trophy-hoarders who deserved to win them and very few reasons to wince, grouse or wish you were watching Downton Abbey," Richards added.

 
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