Grammys draw 28 million TV viewers; winners get iTunes bump
Published on Feb 12, 2013 6:32 AM
LOS ANGELES (REUTERS) - Some 28.1 million Americans watched the Grammy Awards show on television, a predictable 30 per cent drop from last year's emotion-filled ceremony following the death of singer Whitney Houston, according to ratings data on Monday.
Despite the lower numbers, Sunday's 3-1/2-hour show broadcast live on CBS was the second-largest TV audience for the music industry's big night since 1993, and many critics gave the show a thumbs up.
"For the first time in too long, the Grammys telecast was a good time in and of itself - a refreshingly coherent celebration of our increasingly incoherent popscape," wrote Chris Richards of the Washington Post.
"There were A-game performances, trophy-hoarders who deserved to win them and very few reasons to wince, grouse or wish you were watching Downton Abbey," Richards added.
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