DreamWorks breathes fire into arena shows with Dragon
NEW YORK (REUTERS) - To Mr Ray Marino, US$374 (S$467) seemed a small price to pay to see flying dragons, a cast of wisecracking, back-flipping Vikings and the looks of wonder from his children as they watched a live stage show - not just a movie.
"You get to kind of feel it, rather than just watch it on screen," Mr Marino said at the intermission of How To Train Your Dragon Live Spectacular, a massive arena show that played recently in New York and is based on the 2010 film from DreamWorks Animation SKG Inc.
DreamWorks, the studio behind the Shrek and Madagascar film franchises, is transforming its popular family movies into stage productions, extending their product lives in a strategy used successfully by The Walt Disney Co with its Disney On Ice arena show and Broadway shows.
Dreamworks teamed up with theater production group Global Creatures - whose animatronics arm had already made another arena show based on dinosaurs - and promoter S2BN Entertainment to create the live show.