Department stores losing their shine with shoppers in 20s and 30s
Several grand dames of retail are celebrating big birthdays this year: 40-year-old Isetan, 50-year-old OG and 80-year-old Tangs.
They are three of about eight department store chains here, once considered the "queens" of the retail scene by retail experts because they were the first few stores to open along the Orchard Road belt selling everything from fashion to household goods to toys.
But with the influx of new shopping malls and growing competition from more retail options, they are losing their shine with shoppers in their early 20s to early 30s.
Which is why earlier this year Tangs announced a $45-million revamp, Isetan gave its cosmetics and ladies wear departments a facelift and OG held a contest where students dressed up mannequins with trendy apparel from their store.
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