Daft Punk mix marketing and talent to storm Grammys
Published on Jan 28, 2014 6:39 AM
PARIS (AFP) - Helmeted French duo Daft Punk have become one of the most successful electronic music collaborations of all time, mixing talent with clever marketing that includes singing in English and hiding their faces from an adoring public.
Known for their kitschy robot costumes, pop's most enigmatic superstars took home four major Grammys on Sunday - including the prized best album and best record awards - the pinnacle of their two-decade career.
Daft Punk began in 1993 when school chums Thomas Bangalter and Guy Manuel de Homem Christo launched a new group.
The name was inspired by a review in British magazine Melody Maker which trashed their earlier guitar-based group Darlin' as "daft punk".
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