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Churches take to YouTube, Instagram to spread holiday gospel

Published on Dec 17, 2013 8:30 AM

(REUTERS) - The Christmas holiday brings peak attendance for most churches, and an increasing number of United States (US) religious groups are using the boom time to wow parishioners with virtual choirs on YouTube and Instagram advent calendars.

More than 500 churches will stream Christmas sermons online this year, up from just a handful in 2007, said Mr DJ Chuang, host of the Social Media Church, a podcast with church leaders about social media. Hundreds more started Instagram and Pinterest accounts this year to post photos of baptisms and quotes from the gospel, he said.

"Instagram is like the modern day stained glass window," Mr Chuang said. "They use it to tell the stories of the church."

The online churches appeal to those who have moved away from their own parish, people who may be reticent to walk into an actual church and people who wish to attend a service outside normal times.

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