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Burberry and wellie boots at London Fashion Week

Published on Feb 15, 2014 6:02 AM

LONDON (AFP) - London Fashion Week opened Friday showcasing up-and-coming designers who will share the limelight with established names like Vivienne Westwood and Burberry - while Hunter Wellington boots will prove the perfect solution for the torrential rain outside.

Hot on the heels of the New York autumn-winter 2014 shows, 77 designers will be showing their latest creations around the British capital in the five-day event.

More than 5,000 buyers, journalists and bloggers from 48 countries are expected to attend the shows in London, which generate more than 100 million pounds (S$210.73  million) in orders, according to the British Fashion Council (BFC).

Alongside the big names, London will showcase the collection by trendy British wellie boot maker Hunter, a timely reminder that outside the fashion bubble much of the rest of England is being battered by storms and deluged by floods.

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