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Apple to debut iTunes Festival in US at SXSW

Published on Feb 20, 2014 7:38 AM
View of the famous logo at new Apple store in Barra da Tijuca, Rio de Janeiro, Brazil, on Feb 16, 2014.  -- FILE PHOTO: AFP

WASHINGTON (AFP) - Apple said on Wednesday it will stage its first iTunes Festival in the United States (US) during South by Southwest (SXSW) in Texas next month, with Coldplay, Imagine Dragons and Pitbull among the big names set to appear.

The March 11-15 event - set amid the annual music, film and interactive technology jamboree in Austin - builds upon the success of iTunes festivals that have become a regular live-music fixture in London since 2007.

Performances at the city's Moody Theatre - the venue of US public television's long-running Austin City Limits concert series - will be streamed live via Apple's iTunes store as well as through a dedicated iTunes festival app.

While the full lineup of artists is pending, Apple said the bill would also include Australian-born country star Keith Urban and the Russian-German electro DJ Zedd.

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