ABC bets TV viewers will marvel at superhero show
Published on May 15, 2013 6:20 AM
(REUTERS) - Walt Disney Co's ABC network is tapping its blockbuster Avengers franchise for a new TV show, looking to reverse a ratings decline that put it last of the four largest networks among audiences coveted by advertisers.
The network is so confident in Marvel's Agents of S.H.I.E.L.D. that it scheduled the show on Tuesdays at 8pm eastern time, where it will face off against TV's top-rated scripted show, CBS' crime juggernaut NCIS.
ABC plans to air a total eight new shows this fall, according to a schedule of its Fall lineup that was released by the network. It will also retool its long-running hit Dancing with the Stars, cutting it back from two nights to one after its ratings weakened.
Its S.H.I.E.L.D. offering is ABC's first effort to translate the big-screen success of Disney's Marvel comics movie franchise to television.
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