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Seoul to limit plastic surgery advertisements

Published on Mar 26, 2014 6:22 PM

SEOUL (AFP) - The South Korean capital Seoul is to restrict the use of plastic surgery adverts on public transport, officials said Wednesday, after complaints that they were fuelling an unhealthy obsession with body image.

South Korea, and particularly Seoul, has an international reputation for plastic surgery, and adverts featuring famous surgeons and giant before-and-after photos are omnipresent - on street billboards, subway trains, bus stops and the backs of bus seats.

In the Apgujeong subway station at the heart of the upscale Gangnam district - home to hundreds of cosmetic surgery clinics - around half of all advertising prints and hoardings are promoting nose jobs, facelifts and other nips and tucks.

Under the new regulations, no more than 20 per cent of advertising at any subway station can be connected with the plastic surgery industry.

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