Onions fly off Indian shelves in Groupon deal
NEW DELHI (AFP) - A US-based website offering onions at heavily discounted prices in India has seen an "overwhelming" response as consumers there reel from sky-rocketing prices of the vegetable.
Groupon, which offers cut-price deals on everything from restaurant meals to shoes and watches, offered onions at nine rupees (S$0.17) a kilogram on Thursday.
By Friday, 8,057 Indian customers had bought the onions, used extensively in Indian cooking. Five thousand kilograms of the vegetable had sold and the website had temporarily crashed.
"The driver behind this is obviously fun. It was meant to generate excitement by selling onions at a knock-down price," said Ankur Warikoo, chief executive of Groupon India.