First Barbie-themed restaurant opens in Taiwan
Purchase this article for republication
Buy SPH photos-
A waitress poses with a menu during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
-
A view shows chairs during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
-
A man decorates a Barbie doll cake during a media preview of the Barbie Cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
-
A view shows a plate of desserts during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
-
Employees serve customers during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
-
Girls look at Barbie dolls on display during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
A waitress poses with a menu during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
A view shows chairs during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
A man decorates a Barbie doll cake during a media preview of the Barbie Cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
A view shows a plate of desserts during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
Employees serve customers during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
Girls look at Barbie dolls on display during the media preview of a Barbie-themed cafe in Taipei on Jan 30, 2013. The 660 sq m Barbie Cafe, fashioned with Mattel's barbie dolls themed decor and food dishes, will open on Jan 31 along Taipei's Zhongxiao Dunhua shopping belt. -- PHOTO: REUTERS
TAIPEI (AFP) - With hot pink sofas, high heels-shaped tables and chairs decorated with tutus, the first Barbie-themed restaurant opened in Taiwan on Wednesday catering to fans of the iconic doll.
American toymaker Mattel has licensed Taiwan's restaurant group Sinlaku to operate the Barbie Cafe and hopes that the new establishment in a bustling shopping district in the capital Taipei will help promote Barbie as a fashion brand.
"We picked Taiwan because theme restaurants are very popular and successful here. We are very confident that the Barbie Cafe can promote our brand image," said Iggy Yip, a senior manager in Mattel's consumer products division in Greater China.
Besides dolls, Mattel retails garments, accessories and furniture in Taiwan and some select products will be available in the cafe, she said.
