Eiji Toyoda, who helped steer Toyota's rise, dies at 100
TOKYO (REUTERS) - Mr Eiji Toyoda, who helped steer Toyota Motor Corp's global rise and pioneered the automaker's vaunted production system, died on Tuesday, the Japanese automaker said. He was 100.
Mr Toyoda, cousin of the automaker's founder, died of heart failure in Toyota City, the company said in a statement.
A taciturn engineer, Mr Toyoda served as president between 1967 and 1982. He was chairman until 1994 and remained an honorary advisor at Toyota up until the time of his death.
Over his career, Mr Toyoda presided over Toyota's rise in the US market from the launch of the Corolla in the late 1960s to the decision to begin making cars in the United States in the late 1980s.