Teens in Shenyang gobble up ice cream iPhones
Published on Aug 17, 2012 11:21 AM
(CHINA DAILY/ASIA NEWS NETWORK) - While many fans of Apple products in China are eagerly awaiting the debut of Apple's iPhone 5, an ice cream named after the latest piece of must-have technology has already conquered young people in Shenyang, capital of Liaoning province.
The iPhone 5 ice cream hit stores in April, it resembles the Apple logo and has a phone printed on its wrapping.
"The target customers of iPhone and our ice cream are the same - young people who are stylish and fashionable. So we want to make use of iPhone's big influence to attract more customers," said Ms Gao Yuxin, head of the marketing centre of Deshi Group, the producer of the ice cream.
The ice cream is now a best-seller.
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