When Ikea launches its first store in India next month in the southern city of Hyderabad, samosas and veggie balls are not the only tweaks it will introduce to its menu.
What will also change for this iconic Swedish brand is its signature "Do-It-Yourself" (DIY) model of business.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
