Photographs of residents making purchases ahead of Eid al-Adha. A series of videos showing India's National Security Adviser engaging in freewheeling chats with locals on the streets. Aerial footage of traffic moving along Srinagar's streets as if it were just another day.

These are some examples of social media content that the Indian government has put online, aimed at conveying a sense of calm in the state of Jammu and Kashmir since the controversial decision to revoke the state's decades-old special status on Aug 5.