A video of a man hitting his wife at a toll plaza in Johor Baru has gone viral, prompting outraged netizens to appeal for witnesses to lodge a police report.

The minute-long clip, uploaded onto the Facebook page of Durian Kopi O last Friday (Feb 12) evening, has been viewed nearly 250,000 times.

Close to 1,000 users also left comments on the post, with many condemning the man's actions.

In the video, the woman is seen sitting by the side of the road, near the Tol Plaza Ayer Hitam, in front of a black car. The man, dressed in a red shirt, can be seen raining multiple blows on her.

A teenager said to be the woman's daughter is also seen trying to shield her from the blows.

Facebook user Hazwati Hanapi said the deed was carried out in a public area and wondered what other abuses the woman has been subjected to behind closed doors.

She also appealed for a police report to be lodged so that action can be taken against the man.

Another user, Rubiah Ahmad, called for women to be strong and to fight back against abuse, while Farien Damien, criticised the person taking the video for not helping.

"Yet no came to help," he wrote.

Kluang district police chief Mohamad Laham confirmed with the New Straits Times that the incident had taken place, but said no police report had been lodged.