Getting train users to behave? RapidKL toys with 'scary' doll

In a post on Facebook, one photo shows Annabelle - a doll from the horror movie with the same name - taking a ride on a train. The post had generated over 24,000 reactions on Facebook with over 9,000 shares.
In a post on Facebook, one photo shows Annabelle - a doll from the horror movie with the same name - taking a ride on a train. The post had generated over 24,000 reactions on Facebook with over 9,000 shares.PHOTO: RAPIDKL FACEBOOK

KUALA LUMPUR • Malaysia's MRT and LRT operator RapidKL is trying to "spook" users into behaving themselves at stations and trains by using Annabelle, a doll from the horror movie with the same name.

In a post on Facebook, one photo shows Annabelle sitting at an MRT gate entrance. Another shows it taking a ride on a train.

The photos come with the caption: "Dear valued customers, lately we've been receiving surprise visits from Annabelle. Mind your manners while you are on our trains or… she will haunt you FOREVER." They are also captioned with hashtags #annabelleisnear #citizenwithmannerswanted and #forabetterfuture.

RapidKL's spokesman said the sole purpose of the witty campaign was to generate civic awareness among the public, according to the New Straits Times.

"It is heartening (for us) to receive such feedback from the public and we believe this has generated so much awareness.

"We hope that the public's social etiquette will be improved, not only when using public transportation but also when they use any public facilities," the spokesman told the newspaper.

The post on Tuesday had generated more than 24,000 reactions on Facebook with over 9,000 shares.

Many netizens praised the company's new method of educating the public on social etiquette when using public transportation, the newspaper said.

Some even called on RapidKL to give a raise to the administrator of its social media platform.

"Admin, you are so entertaining. I rarely follow corporate page like yours. But this one won my heart. Your sarcasm is acceptable. Well done," said Facebook user Farhanim Zainal.

RapidKL initiated a series of posts last week to create awareness among passengers following instances of vandalism at MRT stations that were opened on July 17.

A version of this article appeared in the print edition of The Straits Times on August 03, 2017, with the headline 'Getting train users to behave? RapidKL toys with 'scary' doll'. Print Edition | Subscribe