SEOUL • A shop in South Korea's capital specialising in goods made in the North has run nearly US$140,000 (S$194,000) through its tills in just three months of business, helping to dispel the notion that products from the North are shoddy and undesirable.
The Kaesong Industrial Complex Shop opened in May showcasing North Korea and the skills of its workers, to present the country as a viable business partner to the prosperous South.
"North Korean employees are young and are fast learners, and we use materials from the South. So the quality is just as good as products of South Korean brands, at relatively lower prices," said shop vice-president Lee Joung Duk.
Mr Lee is president of Young Inner Foam, one of 125 firms from the South operating in Kaesong. The industrial zone was set up by the two Koreas in 2003 a few kilometres north of their armed border, and now employs about 53,000 North Koreans. Mr Lee partnered the owners of 11 other Kaesong companies, investing about US$17,000 each, to set up the store to bring Kaesong goods directly to consumers.
The two-storey store, the first of several planned outlets, sells clothing and jewellery boxes in downtown Seoul. Business has been brisk, with sales of about US$1,700 a day.
Mr Lee Ae Ran, a defector from the North who runs a nearby restaurant serving North Korean-style food, welcomed the idea of a platform to change attitudes towards the North's workforce.
"Many South Koreans assume North Korean products to be of poor quality because the country isn't doing so well economically."