EARLY START: Mrs Vanessa Shee has been reading to her son, Alastair, since he was three months old. Now, the three-year-old is able to recognise simple words. -- CAROLINE CHIA

The toddler, whose favourite a la carte dish is macaroni soup, can read simple words at an age when most of his peers are still struggling with their ABCs.

'I started reading to him when he was three months old,' said Alastair's mother, Mrs Vanessa Shee, 35.

'I did it to give him a headstart as it is very competitive in Singapore.'

Like her, more parents are eager to introduce reading to their newborns and interest in baby-specific books, DVDs and flashcards is booming.

Last year, branches of the National Library increased their stock of books for children under three by almost 25 per cent.

They also hand out up to 600 reading kits every month to expecting mothers.

The popularity of pricey infant learning kits is also on the rise, with one $570 package seeing a 50 per cent increase in sales in the last three years, said its distributor.

Parents are also flocking to workshops conducted by infant learning experts.

One held last month by Dr Robert Titzer, an internationally renowned childhood educator, drew 94 parents, double the expected turnout.

According to Dr Titzer, parents can start reading to their babies at two or three months old.

It is an age when, for the first time, newborns are able to follow things with their eyes.

'The earlier the child reads, the better the child reads and it is more likely that he will enjoy reading,' he said.

His approach uses flashcards, books and DVDs that stimulate a baby's senses with simple words, actions and sounds.

Then, there are parents who are opting for the Shichida method, which is popular in Japan.

The classes offer activities that help develop a child's memory, creativity and the ability to perform quick calculations.

The two centres in Singapore that offer the course have long waiting lists and parents sign up months before their children are born. Twelve lessons lasting about one hour and 15 minutes each cost about $745.

While there is no harm in starting early, parents should be careful not to overburden the child, said Ms Teresa To, a senior speech therapist at KK Women's and Children's Hospital.

'Parents don't have to be too hung up about reading every single word on a page. Instead, they can look at pictures and describe them or sing songs and rhymes,' she said.

Mrs Janaki Samikannu, 27, began reading to her 10-month-old daughter, Shria, when she was just two weeks old.

Like other parents, she said the sessions have other non-academic benefits.

She said: 'I don't know if she is picking up any words but it is just to get her into the whole feel and habit of reading. It also allows me to bond with her.'

sumathis@sph.com.sg