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Yeo See Kiang, four, a Great Eastern associate manager's son, doing his bit to help other children. -- ST PHOTO: ALBERT SIM
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FIVE hundred of Great Eastern's top insurance agents yesterday donated $100,000 to The Straits Times School Pocket Money Fund - forgoing perks they would have otherwise enjoyed for their performance last year.
More than 20 of the agents' children also donated $1,000 of their pocket money to the charity.
Eleven-year-old Rachel, the daughter of Great Eastern's top financial services director Harold Ng, saved her daily $2 pocket money for several weeks to put $50 into the fund. The Primary 5 pupil said: 'I didn't know that so many children have no pocket money when they go to school. I'm happy to help kids who don't have pocket money.'
Her father said: 'The amount donated may be small, but it's good to inculcate the correct values in our children.'
Mr Ng Keng Hooi, Great Eastern's group CEO, said: 'Despite the challenging year ahead, (our agents) have not forgotten the less fortunate - they are living up to our mission of making life great.'
At the cheque presentation yesterday, fund chairman Peter Khoo emphasised the urgent need for donations in the tough economic climate. The fund needs at least $4.4 million to help its beneficiaries this year, but is still short of its target.
Donations can be made online at http://www.straitstimes.com/School+Pocket+Money+Fund/To+Donate/To+Donate.html, or by cheque to the 'School Pocket Money Fund' at Singapore Press Holdings, 1000 Toa Payoh North, Singapore 318994.
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