The amount came from top achievers who chose to forgo recognition advertisements in newspapers.

"Despite the challenging year ahead, they have not forgotten the less fortunate; they are living up fully to our mission of making life great," Great Eastern group chief executive Ng Keng Hooi said.

There was also further contribution, in a charity drive held which encouraged children of Great Eastern's employees to donate. "With more breadwinners losing their jobs, it is timely to remind our children to have compassion on their friends who are less privileged," Mr Ng said.

Said Peter Khoo, chairman of The Straits Times School Pocket Money Fund: "Charities... are hit by a double whammy during these tough economic times. The donations are down while the number of beneficiaries rises with unemployment."

He was heartened by the contribution. Money raised helps children from low-income families who would otherwise go without proper breakfast or pocket money to sustain their day in school.