Web Radio
May 28, 2008
» Midday Update
Min: °C Max: °C
» Weather Details
May 15, 2008 Thursday Subscribe today: Print Edition | Online
Home > ST Forum > Story
May 15, 2008
NON-ENGLISH-SPEAKING FRONTLINE STAFF
Always serve in English? That doesn't make sense
I REFER to the letter, 'It's Singapore, serve us in English first, please', by Miss Ellouisa Chen (May 3). I am shocked that she thinks that just because this is Singapore, she should be greeted in English by sales assistants in a boutique.

Serving customers in English does not make the service more professional at all as Singapore is not a Western country.

Not all Singaporeans are at ease conversing in English. Some would rather converse in Mandarin, Malay, or other languages.

Just because Singapore is a cosmopolitan country does not mean we should converse with customers only in English.

A salesperson should first assess whether a customer would rather speak English or Mandarin before speaking in the preferred language. That is how cosmopolitanism should be defined - fluency in both languages and not merely pleasing English speakers.

A Chinese customer would obviously be expected to be at ease in Mandarin - not only by foreign staff but also by Singaporeans.

Singapore permanent residents who come from Asian countries make up about 18 per cent of Singapore's population. Furthermore, a majority of Singaporeans are Chinese.

We cannot assume that all Chinese Singaporeans come from English-speaking backgrounds.

So, while I agree that frontline staff should at least master the rudiments of English, it is ridiculous to say that sales assistants should always serve in English.

Carol Lim (Miss)

Best viewed at 1152x864 resolution with IE 6.0 or FireFox 2.0 and above
Copyright © 2007 Singapore Press Holdings Ltd. Co. Regn No. 198402868E | Privacy Statement | Terms & Conditions