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March 29, 2008
Early-bird lure
WE REFER to Mr Heng Lian Meng's letter on Tuesday, 'Why two prices for same match?'.

The Football Association of Singapore introduced early-bird ticket pricing to reward fans who decide early that they will support the national team; and to ensure that queuing on match day is spread out.

Early-bird pricing is not uncommon in sports events and not unique to football. Fans appreciate the fact that they are able to buy tickets early and we offer them an incentive to do so. We thank Mr Heng for his feedback and look forward to his continued support.

Eric Ong
Manager (Corporate Communications)
Football Association of Singapore

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