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A HSBC Bank advertisement promoting its loan product shows a man smashing a guitar on stage to the appreciation of the crowd. This violent act is reminiscent of the hippies era of the 60s, a subculture associated with drugs and anti-establishment.
Picture Pete Townshend, axeman of the British rock band The Who, whose guitar smashing acts was a standard feature of their shows. The late Jimi Hendrix did a similar act in the Monterey International Pop festival in California in 1967, setting fire and smashing his guitar.
Pete Townshend, in the latter part of his life, was indicted for child pornography offence and Jimi Hendrix died of drug overdose in September 1970.
Does the bank need to resort to depict a violent act of wilful destruction of property to induce consumers to take up a loan?
Chin Kee Thou
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