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AS AN environmentally-conscious permanent resident of this magnificent city I call home, I was thrilled to receive a pamphlet with my monthly bill from SingTel encouraging me to switch to paperless billing and help save the environment.
As a home owner in Toronto, Canada, and one that has subscribed to a paperless billing system for quite some time, I saluted SingTel for its initiative.
All kudos to SingTel, I said to myself. Here is an example of a major national company taking a visible initiative and encouraging its customers to become environmentally and socially responsible.
So I proceeded to go to the SingTel website and followed the steps to register myself for this initiative. And then the major disappointment hits home. To activate the 'SingTel myBill', I needed to key in an activation PIN and I would need to wait for this PIN to be mailed to me by SingTel.
If the technological challenges have been surmounted so that a customer can register online, then why is it that SingTel, with all its technological prowess, is unable to e-mail its clients the PIN numbers necessary for them to help save the environment? If other companies in the world can do this, what poses a challenge to SingTel?
Masood Mohajer
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