Singapore Airlines takes pride in being the flagship carrier of Singapore and is deeply appreciative that Singaporeans and foreigners alike continue to choose us as their preferred airline.

Given our extensive international network, Singapore Airlines strives to ensure that our marketing strategy appeals to customers from all walks of life - be they Singaporeans or foreigners. The A380 campaign is no exception - it features both Asians and Caucasians. This will be more obvious as the campaign unfolds.

Xavier Lim

Divisional Vice-President

Marketing

Singapore Airlines