Asia is first port of call for new launches
LONDON - When the developer of Embassy Gardens, a new residential block in south central London, launched sales this month, it started pitching first to buyers 10,000km away - in Kuala Lumpur. The launch in Malaysia was swiftly followed by others in Hong Kong and Singapore. So far, South-east Asian investors have snapped up over £100 million (S$201 million) worth of units on offer - or about 160 of the development's 350 units, said the project's property agent.