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EXTREME makeovers do not come more dramatic than this.
In an ambitious plan unveiled yesterday, a large swathe of Jurong will be redeveloped and rebranded the Jurong Lake District.
The 350ha area affected is similar in size to Marina Bay, and will boast all the elements of a vibrant mini-metropolis.
That means new high-rises, hotels, apartments, shops, food places and offices as well as no end of water-related recreational pursuits, with everything linked to MRT stations via walkways and waterways.
Unveiling the plans yesterday, National Development Minister Mah Bow Tan described Jurong as somewhat under-recognised, 'a gem yet to be uncovered and refined'.
Among Singapore's public housing estates, Jurong has been something of an ugly duckling, its factories giving the place a decidedly industrial-town feel. This is an image it will shed in the next 10 to 15 years as the new plans come to life.
Reinventing Jurong is a challenge, Mr Mah acknowledged. 'But we want to show that this is not pie in the sky, it's something real,' he said.
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