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DEFENCE Minister and Singapore National Olympic Council president Teo Chee Hean smiles approvingly at an Olympic-themed graffiti yesterday morning. The Minister was the guest-of-honour as CapitaLand pledged its support for Singapore's bid to host the inaugural Youth Olympic Games (YOG) in 2010.
To show its support, the real-estate company launched a graffiti art competition to boost awareness and encourage greater public participation.
Five selected works that depict the YOG spirit will go on a three-week roving exhibition at various CapitaLand properties.
More than a million people who visit these properties are expected to view these artworks.
Also, CapitaLand rolled out a YOG-themed television advertising campaign with the tagline 'Supporting Singapore's Bid for 2010 Youth Olympic Games'.
The commercial, worth a total airtime of over $1 million, will be shown on global news channels CNN and BBC.
It will also be shown locally on Channel 5, Channel 8 and Channel NewsAsia.
Television screens at selected CapitaLand retail and commercial properties will also screen the advertisement.
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