
The journey to the centre of the American sports universe will take its toll in cold, hard cash - and credit cards, too.
About 24,000 of the 73,000 tickets to the game at the University of Phoenix Stadium were awarded to regular fans through lotteries. That cost US$700 (S$990) each.
They all had the chance to sell those tickets to brokers for around US$4,000 each - kind of like winning the real lottery. But, for those who want to live the dream, the total cost of the experience will come up to US$5,033.
The breakdown:
Airfare, US$775
That was the price on Jan 22 for a round-trip ticket from Kennedy airport in New York to Phoenix. On Monday, that ticket was going for $1,123.
Hotel: US$1,100
Most hotels require at least a four-night stay. A La Quinta hotel, near the airport, started charging US$259 a night from Thursday, up from the normal US$109. Add tax to get to the final figure.
Rental car/parking, $510
No use bothering with taxis in one of US' most sprawling cities. An intermediate-sized rental car will cost US$90 a day. For those lucky enough to get a parking pass for the game, it is another US$60.
Food, US$700
Phoenix is a great place for Mexican food, which is usually relatively cheap. So dinner might run to about US$40 for eats and a couple of margaritas.
Lunch on the run, or at the golf course, will be US$15 a day, and about US$5 at Starbucks trying to fight those hangovers. Throw in US$50 for hot dogs, beers and other over-priced fare at the game and a few bucks for antacid on the way home.
Golf, US$225
It would be expensive this time of the year, Super Bowl or not. Tickets for the FBR Open golf, that happens to be held in the middle of the party and boozefest at the TPC Scottsdale, is US$100.
Other entertainment, US$617
About US$100 to spend time at one of the area's casinos, another US$400 for a ticket to Snoop Dogg's Super Bowl party at the Axis, US$17.50 for a ticket into the NFL Experience street party and US$100 to do something else after the game.
Souvenirs, US$206
Never cheap unless one waits until the day after the game. But no use taking the risk of not finding what you want and coming home empty-handed. So, ladies T-shirt with the SB XLII logo: US$21. Two small footballs with logos: US$40. Game programme: US$20. And that nice golf pullover: US$85.
Miscellaneous, US$100
That is for tipping valets, filling up the gas tank, sunscreen, aspirin and other painkillers, a couple of bottles of water and Diet Cokes.
This will be a once-in-a-lifetime experience, but expensive - more than double what it would cost to come to Phoenix a week later.
But the Super Bowl will be packed up and gone by then, replaced by the Arizona National Boat and Watersports Expo.
ASSOCIATED PRESS