CREATING THE BUZZ

'Pushing your message out to people is no longer good enough. You have to get your message out to the conversations.' - MR ZUCKERBERG, CEO of Facebook, pointing out that marketeers need to respond to the changing nature of communication

QUITE A JOB

'They are relying a lot on users to make this happen, and that's going to be tricky.' - MR WINFIELD, who runs an online marketing specialist, on some Facebook members being unwilling to endorse an advertiser for fear of alienating friends who had bad experiences with the same company