Like the name: 26 per cent
Hate the name: 68 per cent
Indifferent: 6 per cent
Makes them think of...
Science: 52 per cent
Energy: 14 per cent
Computers: 6 per cent
An iron: 4 per cent
A shopping mall: 4 per cent
Doesn't make them think of anything: 10 per cent
Name of mall is not important when they shop: 80 per cent
Name of mall matters: 20 per cent
'It reminds me of a science park. Orchard Central would have been a better name because it sits right above Orchard MRT and that's central to me'
Usha Das, 26, student
'I like the name - it's obviously derived from the electrically charged atom - so there's an association with energy. It has a contemporary feel. This fits well with the mall design'
Paul Mynard, 39, regional creative director of branding consultancy firm Fitch
Additional reporting by Shaan Seth, Trisha Suresh, Aviel Tan and Huang Xueling