Mr Wilson, appointed CEO of SIA's new low-fare airline, has been with SIA Group for more than 15 years. -- PHOTO: RORY DANIEL
SINGAPORE Airlines (SIA) yesterday appointed a long-serving insider, Mr Campbell Wilson, as head of its new low-fare airline - and he quickly identified the important tasks at hand.
Mr Wilson, 40, who has been with SIA Group for more than 15 years both in Singapore and abroad, will be founding chief executive (CEO) of the budget airline to be launched next year.
In an SIA statement, Mr Wilson, a New Zealander, emphasised that his immediate task will be to hire a strong management team.
'We will be actively recruiting to fill senior positions... There is huge potential in this new market segment and we can promise many exciting developments from the new airline in the lead-up to our launch next year.'
He joined SIA in April 1996 in Auckland and held marketing and sales positions in New Zealand and Australia. He moved to the head office in 2003, with appointments in the network revenue management and network planning departments.
In 2006, he was appointed vice- president of Canada operations and was subsequently appointed general manager of Hong Kong in 2008 and then general manager of Japan operations last year.
Read the full story in Tuesday's edition of The Straits Times.
