NEW YORK - US INTERNET advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released on Monday.
The report from the Interactive Advertising Bureau and PricewaterhouseCoopers said that revenue from online ads - which companies like Google and Yahoo heavily rely on - totaled US$6 billion (S$9 billion) in the last three months of 2008.