BEIJING - CHINA'S Culture Ministry has accused the publishing watchdog of abusing its authority by shutting access to the popular online game, World of Warcraft, stoking bureaucratic rivalry over control of the Internet.

The ministry scolded the General Administration of Press and Publication (GAPP), which had told Chinese online game firm NetEase.com not to operate the latest version of Activision Blizzard's World of Warcraft, the Chinese-language Economic Information Daily said on Wednesday.

The rare public turf war between the two agencies has exposed the tricky regulatory undergrowth that Internet companies must navigate in China.

China's Communist Party leadership has demanded tighter control over the Internet and online gaming, worried about images and ideas it sees as pornographic, unhealthy or subversive.

Government agencies with a stake in the sector have in turn sought to demonstrate their eagerness to enforce those demands, and also competed to stake out control of the potentially lucrative and prestigious sector.

'The Ministry of Culture believes the notice from the General Administration of Press and Publication does not conform to the relevant regulations, and clearly oversteps its authority,' said Li Xiong, a Ministry of Culture official in charge of market affairs, according to the paper. -- REUTERS