The 100 per cent Singaporean video news channel now gives you the opportunity to create your Personal Broadcasting Station (PeBS), reported my paper.
Give your customisable 'satellite' broadcasting station your own choice of name and branding. Then populate it with your favourite videos from RazorTV's video-on-demand library. Once that's done, share your PeBS with your friends, using whatever social-networking tool you use, such as Facebook.
You can even make your mark on the videos by inserting thought bubbles on the clip with the PeBS' 'couch commentary' function.
RazorTV was launched only last August but has already built up a formidable array of videos in four categories: News, entertainment, lifestyle and sports.
The PeBS is the latest initiative launched by the station to empower its users who are frustrated with the restrictions of mainstream 'appointment TV', which gives viewers no control over the content.
RazorTV's PeBS satisfies the current trend of viewing video content, that is, 'watch what you want, when you want'.
Said RazorTV editor Jonathan Ng: 'RazorTV is always evolving to be a step ahead. It was not enough for us to set up a web-streaming and video-on-demand site. We strive constantly to add value to our user experience.'