High cost of staging and downturn make such events less worthwhile
By
Theresa Tan
A past NKF fund-raiser featuring actress Quan Yifeng in a stunt. Money aside, charity shows have reaped big returns in raising public profiles and creating awareness of issues. -- ST FILE PHOTO
ONCE a regular fixture on television, charity shows - where celebrities sing, dance or perform stunts - appear to have lost their shine.
This year, there are likely to be only three televised fund-raisers, down from six or so a year in the glory days before the National Kidney Foundation (NKF) scandal erupted in 2005.
Charities which have held televised fund-raisers, such as the Thye Hua Kwan Moral Society and Singapore Heart Foundation, are staying away this year.
Read the full report in Wednesday's edition of the Straits Times
