Managing director of UEML, Mr Wan Abdullah Wan Ibrahim (left), said: 'We are taking a different approach and are actually chartering buses...so that buyers will know what they are buying and the kind of infrastructure that we provide. ... Seeing is believing.' --PHOTO: NADZRI EUNOS
SINGAPORE buyers already make up a substantial chunk in the Nusajaya urban development zone of southwest Johor, but now they are being bussed in for free to further boost their numbers.
Master developer UEM Land Berhad (UEML) is chartering buses to ferry interested individuals to its property sites.
Managing director of UEML, Mr Wan Abdullah Wan Ibrahim, said: 'We are taking a different approach and are actually chartering buses...so that buyers will know what they are buying and the kind of infrastructure that we provide. ... Seeing is believing.'
In the past two months, UEML has held four events - two 'Super Sundays' for their hillside property Nusa Idaman and two others for East Ledang, a residential enclave which will boast 31 themed garden spaces.
For the company's first Super Sunday event in March, it ran adverts in Singapore on the free buses picking up people at Jurong Point to visit Nusa Idaman.
Mr Zamry Ibrahim, general manager of UEML, said: 'We also gave out cash vouchers as well for shopping. The response was overwhelming ... about 220 Singaporeans came for the event and we collected 15 sales worth RM4.2 million.'
The second Super Sunday was held in April and was in the same style as the first. This time the company brought 175 Singaporeans in four buses and collected 20 sales worth RM6 million.
A Super Sunday finale is planned on 24th May.
Read the full report in Thursday's edition of The Straits Times.
