KEY food and beverage (F&B) industry players from Europe are in Singapore on an outreach programme organised by International Enterprise Singapore (IE Singapore).
As part of the Tasty Singapore branding initiative, the delegation of 22 European F&B connoisseurs includes chefs, restaurateurs and buyers.
IE Singapore said in a statement on Monday that the delegation will take part in food tours, cooking demonstrations, as well as meet local industry players such as Tung Lok, Jumbo Group and Breadtalk Group, among others.
'We hope that these key decision makers will bring back with them a piece of Singapore cuisine to Europe and in turn explore possibilities of featuring Singapore cuisine on their menus, hence using our Singapore food products and services.' said Mr Tan Soon Kim, IE Singapore's Deputy Director of Lifestyle Services.
In addition, IE Singapore has also sent local food guru K.F. Seetoh on a 'Culinary Mission' to Canada and the USA to promote Singapore foods by conducting a series of food workshops and cooking demonstrations there, IE Singapore said.
According to IE Singapore, there are about 700 food manufacturing establishments in Singapore, with more than half catering to overseas markets.
