February 7, 2009 Saturday
Updated
Feb 7, 2009
Missing cows
By Teo Wan Gek
MISSING - 200 cows. Or wooden cutouts of the animal, to be more precise.

That's one third of some 600 that were put up on Jan 25, the eve of Chinese New Year, in 50 places islandwide.

The cutouts, in red, blue, pink, yellow and green, bear auspicious Chinese characters like prosperity and luck.

They belong to Moove Media, an advertising arm of transport giant ComfortDelgro.

The objective, said Moove's CEO Jayne Kwek, is to 'bring cheer and hope to Singaporeans'', especially in the current downturn.

Read the full report in The Sunday Times.

S M T W T F S
15 16 17 18 19 20 21
22 23 24 25 26 27 28
Best viewed at 1152x864 resolution with IE 6.0 or FireFox 2.0 and above Copyright © 2008 Singapore Press Holdings Ltd. Co. Regn No. 198402868E | Privacy Statement | Terms & Conditions