November and December typically are the busiest months of the year for tourism and STB hopes to attract more tourists to spend the festive season in Singapore. -- ST PHOTO: WONG KWAI CHOW
A SPECIAL family of characters have been specially created by the Singapore Tourism Board for this year's Christmas In The Tropics.
They will make their first public appearance this Saturday for the annual Christmas Light-Up at Orchard Road.
This year's Christmas lighting and theme revolves around the five-member cast of Mr and Mrs Sweet and their three kids who have come to Singapore to celebrate Christmas.
There will be special candies and merchandise linked to the characters to be sold, as part of the board's attempt to give this year's flagging tourism numbers a much needed boost.
November and December typically are the busiest months of the year for tourism and STB hopes to attract more tourists to spend the festive season in Singapore.
To shed the image of Singapore being too costly, special promotions have been launched for the first time where two adults get to bring two children under the age of 12 in to 30 selected attractions and restaurants including the Singapore Flyer, the Night Safari and more.
